November 7, 2025
Sponsored – Bask & Lather didn’t just go viral—it changed lives. Founder and CEO Shaina Rainford turned her personal struggle into purpose, transforming a moment of desperation into a thriving, multi-million dollar haircare brand. In this “She’s A Boss” segment, Shaina shares how Bask & Lather, her Black-owned, non-toxic haircare line, became a nationwide movement—empowering others’ confidence and embracing natural beauty. Her journey from pain to profit is now recognized on The Inc. 5000 List of the fastest-growing companies in America. Learn more about how Bask & Lather’s products are transforming lives at baskandlatherco.com.
